Jeff GreenSelling to businesses, not just homeowners? Compare LinkedIn Ads and Google Ads for contractors and see which one fits how your buyers actually decide.
Jeff GreenMost contractors think a logo is the brand. It isn't. Here's what a logo actually has to do on a truck, a yard sign, and a phone screen.
Jeff GreenMost leads reach you while you're on a roof or under a house. Here's why a mobile app for texts, calls and jobs beats waiting until you're back at the desk.
Jeff GreenA hypothetical Tuesday for a Treasure Valley custom home builder shows how one lead can get lost across texts, email and Facebook, and what a unified inbox fixes.
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